Digital Marketing Job Description

Position : Content Creator and Manager

Job Type : On-Site, Full-Time /Part-Time

Location – Mohali, Punjab

About the job

Results-driven Digital Marketing Specialist  is what we are looking for to spearhead all digital marketing activities. Your expertise in digital marketing strategies and tools will play a crucial role in achieving our business goals.
 

Responsibilities

• Online Marketing Strategy: Implement digital marketing strategies for lead generation, audience growth, and meeting revenue targets.
• Paid Advertising: Plan and execute paid advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) to drive traffic and conversions. Manage budgets effectively to achieve ROI goals.
• SEO Optimization: Optimize website content, meta tags, and site structure for improved organic search rankings. Monitor and report on keyword performance and make data-driven SEO recommendations.
• Content Marketing: Collaborate with content creators to develop and distribute engaging and relevant content across digital channels, including blogs, social media, email marketing, and more.
• Social Media Management: Manage and grow our social media presence across various platforms. Develop and execute social media content calendars, engage with the audience, and analyze social media metrics.
• Analytics and Reporting: Monitor key performance indicators (KPIs), track campaign performance, and provide regular reports with actionable insights. Continuously optimize campaigns based on data.
• Conversion Rate Optimization (CRO): Analyze user behavior on the website and implement CRO strategies to improve conversion rates and user experience.
• Marketing Technology: Stay updated on the latest digital marketing trends, tools, and platforms. Evaluate and recommend new technologies to enhance our digital marketing efforts.

Skill-Set Requirements

• Proven experience as a Digital Marketing Specialist or in a similar role.
• Proficiency in digital marketing platforms, including Google Ads, Google Analytics, Facebook Business Manager, and email marketing tools.
• Strong understanding of SEO principles and best practices.
• Data-driven mindset with the ability to analyze and interpret marketing data.
• Creative thinking and problem-solving skills.
• Strong organizational and project management abilities.
• Certifications in digital marketing (e.g., Google Ads, HubSpot) are a plus.

Additional Note

Even though we have carefully put down the job description consider practical and on-ground needs of the work there still exists a possibility of chalking out specific responsibilities based on the core skill-sets of the person applying. We’ll be happy to make amends that promote efficiency of work and professional growth of the person on the job.